University of Cebu-Banilad Library

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Banaag, Francis B.,

Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sheriff G. Montoya. - Manila, Philippines : Unlimited Books Library Services & Publishing Inc., c2018. - viii, 164 pages : illustrations ;

Includes bibliographical references.

Contents: Chapter 1 Introduction to strategic marketing management exercise -- Chapter 2 Marketing analysis exercise -- Chapter 3 Analysis of marketing situation exercise -- Chapter 4 Formulating marketing strategies exercise -- Chapter 5 Product and branding exercise -- Chapter 6 Pricing strategies exercise -- Chapter 7 Distribution strategies exercise -- Chapter 8 Promotional strategies exercise -- Chapter 9 Implementing and managing marketing plan.


English

ISBN: 9789719654995 [newsprint]

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.