Nickels, William G.
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh. - Sixth edition - Boston, Mass. : McGraw-Hill, Irwin, c2002. - xxxvii, 710 + various pages colored, illustrations ; 29 cm. + 1 computer optical disc (4 3/4 in.)
CD Supplementary: Understanding business
Includes bibliographical references and indexes.
Contents: Part 1: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: Motivating employees to produce quality goods and services -- Part 5: Marketing: development and implementing customer-oriented marketing plans -- Part 6: Decision making: managing information -- Part 7: Managing financial resources -- Includes Appendices
System requirements for accompanying computer disc: IBM PC, oe 100% compatible with a Pentium/90 MHz processor , 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5.0 or higher.
English
0072320540 [paperback] 0072455780 [paperback]
2001031267
Industrial management.
Business.
Business--Vocational guidance.
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh. - Sixth edition - Boston, Mass. : McGraw-Hill, Irwin, c2002. - xxxvii, 710 + various pages colored, illustrations ; 29 cm. + 1 computer optical disc (4 3/4 in.)
CD Supplementary: Understanding business
Includes bibliographical references and indexes.
Contents: Part 1: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: Motivating employees to produce quality goods and services -- Part 5: Marketing: development and implementing customer-oriented marketing plans -- Part 6: Decision making: managing information -- Part 7: Managing financial resources -- Includes Appendices
System requirements for accompanying computer disc: IBM PC, oe 100% compatible with a Pentium/90 MHz processor , 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5.0 or higher.
English
0072320540 [paperback] 0072455780 [paperback]
2001031267
Industrial management.
Business.
Business--Vocational guidance.