Kotler, Philip.,
Marketing management / Philip Kotler, Kevin Lane Keller. - Fifteenth edition ; Global edition. - Singapore : Pearson Education South Asia Pte Ltd, c2017. - 714 pages : illustrations ;
Includes bibliographical references and indexes.
Contents: Part 1 Understanding marketing management -- Part 2 Capturing marketing insights -- Part 3 Connecting with customers -- Part 4 Building strong bands -- Part 5 Creating value -- Part 6 Delivering value -- Part 7 Communicating value -- Part 8 Conducting marketing responsibly long-term success.
English
9789813131514 [newsprint]
Marketing--Management.
Marketing management / Philip Kotler, Kevin Lane Keller. - Fifteenth edition ; Global edition. - Singapore : Pearson Education South Asia Pte Ltd, c2017. - 714 pages : illustrations ;
Includes bibliographical references and indexes.
Contents: Part 1 Understanding marketing management -- Part 2 Capturing marketing insights -- Part 3 Connecting with customers -- Part 4 Building strong bands -- Part 5 Creating value -- Part 6 Delivering value -- Part 7 Communicating value -- Part 8 Conducting marketing responsibly long-term success.
English
9789813131514 [newsprint]
Marketing--Management.