Raga, Jennifer.

Tourism demand forecasting / Jennifer Raga. - Burlington, ON : Society Publishing, c2022. - xx, 232 pages : some color illustrations ;

Includes bibliographical references and index.

Contents: Chapter 1 An introduction to tourism -- Chapter 2 Tourism demand forecasting: an overview -- Chapter 3 Creativity and innovation in tourism business -- Chapter 4 Strategic management in tourism -- Chapter 5 Tourism demand forecasting: parameters and techniques -- Chapter 6 Challenges and opportunities in the world of tourism -- Chapter 7 Tourism supply chain management -- Chapter 8 New business environment and trends in tourism.


English

9781774691441 [hardbound]


Tourism--Forecasting.

338.4791 R12 2022

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