Mariotti, Steve, 1953-
Entrepreneurship & small business management / Entrepreneurship and small business management Steve Mariotti, Caroline Glackin. - Fourth edition, Global edition, Philippine edition. - Singapore : Pearson Education South Asia Pte Ltd, c2017. - 565 pages : illustrations ;
"Original edition, Entrepreneurship: starting & operating a small business, global edition, 4th edition, 9781292097411 by Steve Mariotti and Caroline Glackin, published by Pearson Education Limited, Copyright © 2016 Pearson Education Limited."--Title page verso
"Special price edition"--Back cover. "For use in the Republic of the Philippines only"--Back cover.
Includes index.
Includes bibliographical references, glossary, and index.
Table of Contents: Chapter 1 Entrepreneurs recognize opportunities -- Chapter 2 The business plan: road map to success -- Chapter 3 Creating business from opportunity -- Chapter 4 Exploring your market -- Chapter 5 Developing the right marketing mix and plan -- Chapter 6 Smart selling and effective customer service -- Chapter 7 Understanding and managing start-up, fixed, and variables costs -- Chapter 8 Using financial statements to guide a business -- Chapter 9 Cash flow and taxes -- Chapter 10 Financing strategy & tactics -- Chapter 11 Addressing legal issues and managing risk -- Chapter 12 Operating for success -- Chapter 13 Management, leadership, & ethical practices -- Chapter 14 Franchising, licensing, and harvesting: cashing in your brand.
English
9789813131774 [newprint]
Small business--Management.
Entrepreneurship.
New business enterprises--Management.
Entrepreneurship & small business management / Entrepreneurship and small business management Steve Mariotti, Caroline Glackin. - Fourth edition, Global edition, Philippine edition. - Singapore : Pearson Education South Asia Pte Ltd, c2017. - 565 pages : illustrations ;
"Original edition, Entrepreneurship: starting & operating a small business, global edition, 4th edition, 9781292097411 by Steve Mariotti and Caroline Glackin, published by Pearson Education Limited, Copyright © 2016 Pearson Education Limited."--Title page verso
"Special price edition"--Back cover. "For use in the Republic of the Philippines only"--Back cover.
Includes index.
Includes bibliographical references, glossary, and index.
Table of Contents: Chapter 1 Entrepreneurs recognize opportunities -- Chapter 2 The business plan: road map to success -- Chapter 3 Creating business from opportunity -- Chapter 4 Exploring your market -- Chapter 5 Developing the right marketing mix and plan -- Chapter 6 Smart selling and effective customer service -- Chapter 7 Understanding and managing start-up, fixed, and variables costs -- Chapter 8 Using financial statements to guide a business -- Chapter 9 Cash flow and taxes -- Chapter 10 Financing strategy & tactics -- Chapter 11 Addressing legal issues and managing risk -- Chapter 12 Operating for success -- Chapter 13 Management, leadership, & ethical practices -- Chapter 14 Franchising, licensing, and harvesting: cashing in your brand.
English
9789813131774 [newprint]
Small business--Management.
Entrepreneurship.
New business enterprises--Management.