Disimulacion-Tuazon, Maria Arlene,
Micro perspective of tourism and hospitality / Maria Arlene (Bam) Tuazon-Disimulacion, MBA. - Mandaluyong City : Books Atbp. Publishing Corp., c2019. - xiv, 303 pages : illustrations ;
Includes bibliographical references.
Table of Contents: Chapter 1 Overview of tourism and hospitality -- Chapter 2 The tourism and hospitality professional -- Chapter 3 Sociology of tourism and hospitality -- Chapter 4 Managing a service-related business -- Chapter 5 Tourism and hospitality marketing -- Chapter 6 Tourism research, planning, development and implementation -- Chapter 7 Accommodation -- Chapter 8 Attractions -- Chapter 9 Food and beverage -- Chapter 10 Gaming and entertainment -- Chapter 11 Land transportation -- Chapter 12 Rail transport -- Chapter 13 Air transport and space tourism -- Chapter 14 Cruise and water transport -- Chapter 15 MICE tourism and special events -- Chapter 16 Travel trade sector -- Chapter 17 Education -- Chapter 18 Government and civic groups.
English
9786214091591 [newsprint]
Tourism.
Hospitality industry.
Micro perspective of tourism and hospitality / Maria Arlene (Bam) Tuazon-Disimulacion, MBA. - Mandaluyong City : Books Atbp. Publishing Corp., c2019. - xiv, 303 pages : illustrations ;
Includes bibliographical references.
Table of Contents: Chapter 1 Overview of tourism and hospitality -- Chapter 2 The tourism and hospitality professional -- Chapter 3 Sociology of tourism and hospitality -- Chapter 4 Managing a service-related business -- Chapter 5 Tourism and hospitality marketing -- Chapter 6 Tourism research, planning, development and implementation -- Chapter 7 Accommodation -- Chapter 8 Attractions -- Chapter 9 Food and beverage -- Chapter 10 Gaming and entertainment -- Chapter 11 Land transportation -- Chapter 12 Rail transport -- Chapter 13 Air transport and space tourism -- Chapter 14 Cruise and water transport -- Chapter 15 MICE tourism and special events -- Chapter 16 Travel trade sector -- Chapter 17 Education -- Chapter 18 Government and civic groups.
English
9786214091591 [newsprint]
Tourism.
Hospitality industry.