Ball, Donald A.

International business : the challenge of global competition / Donald A. Ball [and four others] - Eight edition Donald A. Ball ... [et al.]. - New York ; McGraw-Hill Companies, Inc., c2002. - xxx, 710, E1-21, G1-14, I1-22 pages : illustrations (some colored), colored maps ; 29 cm. + 1 computer optical disc (4 3/4 in.)

Rev. ed. of: International business / Donald A. Ball, Wendell H. McCulloch. 7th ed. c1999. One col. map on folded leaf inserted.

Includes bibliographical references and indexes.

Contents: [Section 1] The nature of international business -- Chapter 1 The rapid change -- Chapter 2 Trading and investing in international business -- Chapter 3 Economic theories of international business -- [Section 2] The international environment -- Chapter 4 The dynamics of international organizations -- Chapter 5 Understanding the international monetary system -- [Section 3] The foreign environmental forces -- Chapter 6 Financial forces: Influencing international business -- Chapter 7 Economic and socioeconomic forces -- Chapter 8 Physical and environmental forces -- Chapter 9 Sociocultural forces -- Chapter 10 Political forces -- Chapter 11 Legal forces -- Chapter 12 Labor forces -- Chapter 13 Competitive forces -- [Section 4] The organizational environment -- Chapter 14 International strategy, organizational design, and control -- Chapter 15 Assessing and analyzing markets -- Chapter 16 Marketing internationally -- Chapter 17 Export and import practices -- Chapter 18 Human resource management -- Chapter 19 Financial management -- Chapter 20 Global operations management: The third industrial revolution


System requirements for accompanying 4x CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, Microsoft Excel 97 or higher, Microsoft Access 97 or higher, and either Netscape Navigator 4.0 or higher, or Microsoft Internet Explorer 4.0 or higher.


English

0072356766 [hardbound]

2001030137


International business enterprises--Management.
International business enterprises.
International economic relations.


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