Smith, Diane,
Principles of product management / Diane Smith. - New York, NY 10017, USA : Clanrye International, c2022. - vi, 238 pages ; illustrations, with cd;
Includes bibliographical references and index.
Table of contents: Chapter 1 Product Management: an introduction -- Chapter 2 Strategic product management -- Chapter 3 Product development and marketing -- Chapter 4 Industrial Design: An overview -- Chapter 5 Computer automation in design -- Chapter 6 Packaging and labeling.
English
9781647261962
Product management
Marketing management
Principles of product management / Diane Smith. - New York, NY 10017, USA : Clanrye International, c2022. - vi, 238 pages ; illustrations, with cd;
Includes bibliographical references and index.
Table of contents: Chapter 1 Product Management: an introduction -- Chapter 2 Strategic product management -- Chapter 3 Product development and marketing -- Chapter 4 Industrial Design: An overview -- Chapter 5 Computer automation in design -- Chapter 6 Packaging and labeling.
English
9781647261962
Product management
Marketing management