3G E-learning LLC, author and editor.
Advertising concepts and applications / authored and edited by 3G E-learning LLC. - New York, United States of America : 3G E-learning LLC, c2021 - xiv, 354 pages : illustrations, with cd.
with cd.
Includes bibliographical references and index.
Table of contents: Chapter 1 Introduction to advertising -- Chapter 2 Advertising plan -- Chapter 3 Advertising design -- Chapter 4 Advertising and sales promotion -- Chapter 5 Economic and social effects of advertising -- Chapter 6 Ethics in advertising -- Chapter 7 Copywriting.
Summary: A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed to convince us that if we consume certain products our life will be better, happier and more successful. Nowadays everyone is influences by advertising and we do not even realize how it affects us. Advertising is a means of communication with the users of a product or service. We are living in the age of advertisements. Wherever we cast glance we see around us advertisements. It plays an important role in the modern world of trade and business. Even the smallest or the biggest traders use the techniques to advertise their goods and commodities. Nowadays our world has become very competitive. Everybody wants to be number one in the race of competition. So it proves to be very helpful to traders and businessman. Advertisements had become necessary in every walk of life. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which id advertising.
English
9781984646927
Advertising concepts.
Application.
Products.
Advertising concepts and applications / authored and edited by 3G E-learning LLC. - New York, United States of America : 3G E-learning LLC, c2021 - xiv, 354 pages : illustrations, with cd.
with cd.
Includes bibliographical references and index.
Table of contents: Chapter 1 Introduction to advertising -- Chapter 2 Advertising plan -- Chapter 3 Advertising design -- Chapter 4 Advertising and sales promotion -- Chapter 5 Economic and social effects of advertising -- Chapter 6 Ethics in advertising -- Chapter 7 Copywriting.
Summary: A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed to convince us that if we consume certain products our life will be better, happier and more successful. Nowadays everyone is influences by advertising and we do not even realize how it affects us. Advertising is a means of communication with the users of a product or service. We are living in the age of advertisements. Wherever we cast glance we see around us advertisements. It plays an important role in the modern world of trade and business. Even the smallest or the biggest traders use the techniques to advertise their goods and commodities. Nowadays our world has become very competitive. Everybody wants to be number one in the race of competition. So it proves to be very helpful to traders and businessman. Advertisements had become necessary in every walk of life. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which id advertising.
English
9781984646927
Advertising concepts.
Application.
Products.