Cruz, Zenaida L.,

Principles and ethics of tour guiding / Zenaida Lansangan-Cruz. - updated edition - Manila : Rex Bookstore, c2008. - vii, 164 pages : illustrations (black and white) ; 22 cm. - HRM-Tourism series. .

Includes bibliographical references and index.

Contents: Chapter I The meaning and classification of tour guide -- Chapter II The history of tour guiding -- Chapter III The traveler -- Chapter IV Various roles of tour guides -- Chapter V The importance of education in guiding -- Chapter VI Qualities of an ideal tour guide -- Chapter VII Speaking skills of tour guides -- Chapter VIII Conducting tours -- Chapter IX Professional ethics in guiding -- Chapter X Professional ethics in guiding -- Chapter XI Guiding travelers with disabilities -- Chapter XII Major trends in the twenty-first century.

Adult


Text in English

9789712351006 [newsprint]


Tour guides (Persons).
Tourist trade--Study and teaching


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