Juntilla, Kynne M.,

Effectiveness of promotional strategies utilized by local handicraft sellers in Mactan Shrine during the pandemic / Kynne M. Juntilla, Gwen Stefani T. Badlon, Jesel C. Tabernero, Marie Niña B. Torres. - Cebu City, Philippines: University of Cebu - Banilad, c2022. - xii, 126 pages: illustration, tables, graphs;

Includes bibliographical reference.


English

Tourism. Effectiveness. Promotional strategy. Handicraft sellers. Mactan shrine.

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