Campbell, Jennifer T.,

Web design : introductory / Jennifer T. Campbell. - Sixth edition. - Boston, USA : Cengage Learning, c2018. - xii, 200, 19, 18 pages : illustrations (black and white) ; 28 cm. - Shelly Cashman series. . - Shelly Cashman series. .

Includes index.

Chapter 1 The environment and the tools -- Chapter 2 Web publishing fundamentals -- Chapter 3 Planning a successful website: part 1 -- Chapter 4 Planning a successful website: part 2 -- Chapter 5 Typography and images -- Chapter 6 Multimedia and interactivity -- Chapter 7 Promoting and maintaining a website.

"This textbook conveys useful design concepts and techniques necessary to start a career in web design. It explains the connections between a detailed design plan that considers audience needs, design trends and considerations, and technical requirements. Students learn the principles that go into creating a successful, responsive website. The book's seven chapters emphasize key concepts and principles with numerous Design Tips boxed throughout the text. A variety of challenging research-based and hands-on-activities, both within and at the conclusion of each chapter test comprehension, build web research skills and design awareness and encourage critical thinking about current issues in web design." --Preface

Adult


Text in English

9781337277938 [paperback]

2017932190


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