Dyer, Jeff H. (Professor of strategy),
Strategic management : concepts and cases / Jeff Dyer, Brigham Young University, Marriott School, Paul Godfrey, Brigham Young University, Marriott School, Robert Jensen, Brigham Young University, Marriott School, David Bryce, Brigham Young University, Marriott School. - Fourth edition. - New Jersey : Wiley, c2023. - xxi, 218 pages : illustrations (black and white) ; 28 cm.
Includes bibliographical references.
1 What is business strategy? -- 2 Analysis of the external environment: opportunities and threats -- 3 Internal analysis: strengths, weaknesses, and competitive advantage -- 4 Cost advantage -- 5 Differentiation advantage -- 6 Corporate strategy -- 7 Vertical integration and outsourcing -- 8 Strategic alliances -- 9 International strategy -- 10 Innovative strategies that change the nature of competition -- 11 Competitive strategy and sustainability -- 12 Implementing strategy -- 13 Corporate governance and ethics -- 14 Strategy and society.
"Why does the world need another strategy textbook? The answer is that we simply have not been able to find a textbook that we felt fully met the needs of our students. What are those needs? First, we wanted to write a textbook that would engage students' interest using numerous practical examples and tools that would help them actually do analysis to answer key strategic questions. For example, leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis. We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners"--Provided by the publisher
Adult
Text in English
9781119889090 [paperback]
2019047716
Strategic planning.
Business planning
Management
Management--Study and teaching
Strategic management : concepts and cases / Jeff Dyer, Brigham Young University, Marriott School, Paul Godfrey, Brigham Young University, Marriott School, Robert Jensen, Brigham Young University, Marriott School, David Bryce, Brigham Young University, Marriott School. - Fourth edition. - New Jersey : Wiley, c2023. - xxi, 218 pages : illustrations (black and white) ; 28 cm.
Includes bibliographical references.
1 What is business strategy? -- 2 Analysis of the external environment: opportunities and threats -- 3 Internal analysis: strengths, weaknesses, and competitive advantage -- 4 Cost advantage -- 5 Differentiation advantage -- 6 Corporate strategy -- 7 Vertical integration and outsourcing -- 8 Strategic alliances -- 9 International strategy -- 10 Innovative strategies that change the nature of competition -- 11 Competitive strategy and sustainability -- 12 Implementing strategy -- 13 Corporate governance and ethics -- 14 Strategy and society.
"Why does the world need another strategy textbook? The answer is that we simply have not been able to find a textbook that we felt fully met the needs of our students. What are those needs? First, we wanted to write a textbook that would engage students' interest using numerous practical examples and tools that would help them actually do analysis to answer key strategic questions. For example, leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis. We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners"--Provided by the publisher
Adult
Text in English
9781119889090 [paperback]
2019047716
Strategic planning.
Business planning
Management
Management--Study and teaching