Segall, Ken,
Insanely simple : the obsession that drives Apple's success / Ken Segall. - New York : Portfolio/Penguin, c2013. - xiii, 239 pages : illustration (black and white) ; 22 cm.
"Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals" -- Provided by the publisher
Adult
Text in English
9781591846215 [paperback]
Insanely simple : the obsession that drives Apple's success / Ken Segall. - New York : Portfolio/Penguin, c2013. - xiii, 239 pages : illustration (black and white) ; 22 cm.
"Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals" -- Provided by the publisher
Adult
Text in English
9781591846215 [paperback]