Theory, practice and techniques in tourism marketing /
authored and edited by 3G E-Learning LLC, USA.
- New York, NY : 3G E-Learning LLC, USA, c2018.
- viii, 323 pages : illustrations (black and white) ;
Includes bibliographical references and index.
Chapter 1 Introduction to tourism marketing -- Chapter 2 Services marketing -- Chapter 3 Promote tourism products and services -- Chapter 4 Marketing mix -- Chapter 5 Market segmentation in tourism -- Chapter 6 Tourism destination management.
Adult
Text in English
9781680948851 [paperback]
Marketing
Tourism--Marketing
Includes bibliographical references and index.
Chapter 1 Introduction to tourism marketing -- Chapter 2 Services marketing -- Chapter 3 Promote tourism products and services -- Chapter 4 Marketing mix -- Chapter 5 Market segmentation in tourism -- Chapter 6 Tourism destination management.
Adult
Text in English
9781680948851 [paperback]
Marketing
Tourism--Marketing