Noynay, Jean Mary Grace
Marketing analysis : milk tea industry in Mandaue City / Jean Mary Grace Noynay, Charmaine Perocho, Aika May Garde, Aimee Lery Presbitero and Kimberly Dominique Turtoga. - Cebu City, Philippines : University of Cebu-Banilad, c2023. - i, 101 pages : colored illustrations ;
Includes references.
Chapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Theoretical background -- The problem -- Statement of the problem -- Statement of null hypothesis -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research instrument -- Research respondents -- Dry run procedure -- Research procedures -- Data collection -- Data analysis -- Ethical considerations -- Trustworthiness of the research -- Definition of terms -- Chapter 2 Presentation, analysis, and interpretation of data -- Profile of the respondents -- Level of satisfaction -- Results of the test of satisfaction on the relationship between respondents' profile and their level of satisfaction with a selected milk tea shop in Mandaue City, Cebu -- Chapter 3 Summary, findings, conclusion, and recommendations.
Adult
English
[hardbound]
milk tea satisfaction
product
promotion
dsecriptive-survey research
Marketing analysis : milk tea industry in Mandaue City / Jean Mary Grace Noynay, Charmaine Perocho, Aika May Garde, Aimee Lery Presbitero and Kimberly Dominique Turtoga. - Cebu City, Philippines : University of Cebu-Banilad, c2023. - i, 101 pages : colored illustrations ;
Includes references.
Chapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Theoretical background -- The problem -- Statement of the problem -- Statement of null hypothesis -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research instrument -- Research respondents -- Dry run procedure -- Research procedures -- Data collection -- Data analysis -- Ethical considerations -- Trustworthiness of the research -- Definition of terms -- Chapter 2 Presentation, analysis, and interpretation of data -- Profile of the respondents -- Level of satisfaction -- Results of the test of satisfaction on the relationship between respondents' profile and their level of satisfaction with a selected milk tea shop in Mandaue City, Cebu -- Chapter 3 Summary, findings, conclusion, and recommendations.
Adult
English
[hardbound]
milk tea satisfaction
product
promotion
dsecriptive-survey research