Mañacap, Joshua Ivan C.

Lived experiences of event organizers in Cebu / Joshua Ivan C. Mañacap, DJ Niño B. Balaba, Kyle Raye B. Manzanas, Charlie Jones Tampus, - Cebu, City, Philippines : University of Cebu-Banilad, c2023. - i, 193 pages. : colored illustrations ;

Include references.

Chapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Philosophical stances -- The problem -- Objectives of the study -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research informants -- Research instrument -- Content validation -- Research procedures -- Data gathering -- Data analysis -- Ethical consideration -- Trustworthiness of the research -- Chapter 2 Presentation and analysis of data -- Presentation of data -- Analysis of data -- Thematic categories of the key informant's response -- Chapter 3 Summary, findings, conclusion, and recommendations.

The study highlights the importance of understanding the economic impact of business visitors, particularly within the event industry, and Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism significantly contributes to local and regional economies. This sector has emerged as a crucial contributor to local and regional economies, given its substantial growth and higher budgets compared to casual travelers. Additionally, the event industry play a pivotal role in spreading knowledge and fostering cultural understanding globally. Furthermore, key organizations within the market benefit from networking opportunities, professional development, and team encouragement, highlighting the broader implications of studying the lived experiences of event organizers in Cebu.

Adult


Text in English

[hardbound]


Event organizers
Concept mapping
Envent organizing
Supply sourcing
Descriptive Phenomenological research

University of Cebu - Banilad | 6000, Gov. M. Cuenco Ave, Cebu City, 6000 Cebu, Philippines
Tel. 410 8822 local 7123| e-mail ucbaniladcampus.library@gmail.com

Powered by Koha