Morrison, Alastair M.,
Tourism marketing : in the age of the consumer / Alastair M. Morrison. - New York, NY : Routledge, c2022. - xxvi, 757 pages : color illustrations ; 25 cm.
Includes glossary, bibliographical references and index.
Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.
"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value -- Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students." -- From book cover.
Adult
Text in English
9780415726368 [paperback]
2021044814
Tourism--Marketing.
Hospitality industry--Marketing.
Service industries--Marketing
Tourism--Computer network resources.
Tourism marketing : in the age of the consumer / Alastair M. Morrison. - New York, NY : Routledge, c2022. - xxvi, 757 pages : color illustrations ; 25 cm.
Includes glossary, bibliographical references and index.
Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.
"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value -- Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students." -- From book cover.
Adult
Text in English
9780415726368 [paperback]
2021044814
Tourism--Marketing.
Hospitality industry--Marketing.
Service industries--Marketing
Tourism--Computer network resources.