McKenna, Regis.
Real time : preparing for the age of the never satisfied customer / Regis McKenna. - Boston, Mass. : Harvard Business School Press, c1997. - xi, 204 pages : illustrations (black and white) ; 22 cm.
Includes bibliographical references and index.
Contents: Acknowledgements -- Introduction: the collapse of time and space -- Keeping real time, real time -- 1 bits and bytes in perpetual motion -- 2 the never satisfied customer -- 3 what is the message when the medium is everywhere? -- 4 a brand new brand -- 5 the real time corporation -- 6 continuous discontinuous change -- 7 preparing for the eventuality of anything -- Epilogue -- Appendix: web sites -- Notes -- Index -- About the author
Adult
English
0875847943 [hardbound]
97012475
Real-time data processing.
Technology--Sociological aspects.
Real time : preparing for the age of the never satisfied customer / Regis McKenna. - Boston, Mass. : Harvard Business School Press, c1997. - xi, 204 pages : illustrations (black and white) ; 22 cm.
Includes bibliographical references and index.
Contents: Acknowledgements -- Introduction: the collapse of time and space -- Keeping real time, real time -- 1 bits and bytes in perpetual motion -- 2 the never satisfied customer -- 3 what is the message when the medium is everywhere? -- 4 a brand new brand -- 5 the real time corporation -- 6 continuous discontinuous change -- 7 preparing for the eventuality of anything -- Epilogue -- Appendix: web sites -- Notes -- Index -- About the author
Adult
English
0875847943 [hardbound]
97012475
Real-time data processing.
Technology--Sociological aspects.