Iacobucci, Dawn
Marketing management / Dawn Iacobucci. - Fifth edition; Philippine edition - Taguig City : Cengage Learning Asia Pte Ltd, c2019. - xii, 324 pages : illustrations (black and white) ;
Include index.
Contents: Part 1. Marketing strategy -- Part 2. Product positioning -- Part 3. Positioning via price, place, and promotion -- Part 4. Positioning: assessment through customer lens -- Part 5. Capstone
This book is practical, no-nonsense, and relatively short, to further heighten its utility. -- Preface
Adult
English
9789814839792 [paperback]
Marketing--Management
Marketing management / Dawn Iacobucci. - Fifth edition; Philippine edition - Taguig City : Cengage Learning Asia Pte Ltd, c2019. - xii, 324 pages : illustrations (black and white) ;
Include index.
Contents: Part 1. Marketing strategy -- Part 2. Product positioning -- Part 3. Positioning via price, place, and promotion -- Part 4. Positioning: assessment through customer lens -- Part 5. Capstone
This book is practical, no-nonsense, and relatively short, to further heighten its utility. -- Preface
Adult
English
9789814839792 [paperback]
Marketing--Management