Wine and beer tourism /
edited by Margaret Ann MacLean.
- Burlington, Canada : Society Publishing, c2021.
- 1 online resource (252 pages) colored illustrations ;
"Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs." --Provided by the publisher
Adult
Text in English
9781774079300 [electronic book]
Wine and wine making
Beer
Table wines
Electronic book.
"Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs." --Provided by the publisher
Adult
Text in English
9781774079300 [electronic book]
Wine and wine making
Beer
Table wines
Electronic book.