Lindsay, Wallace,
Introduction to meetings, incentives, conferences and events management / Wallace Lindsay. - New York : Alexis Press, LLC, c2023. - viii, 315 pages : color illustrations ;
Includes bibliographical references and index.
Contents: Chapter 1 Introduction -- Chapter 2 MICE and major stakeholders -- Chapter 3 Meeting Process -- Chapter 4 Arrangement and facilitation of meetings -- Chapter 5 Incentive tours business and its management -- Chapter 6 Management of conferences -- Chapter 7 Major types of events.
"This book focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The book gives a theoretical and practical introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), one of the fastest growing segments of the global tourism industry."--Provided by the publisher
Adult
Text in English
9781645328315 [paperback]
Special events--Management.
Special events--Planning.
Introduction to meetings, incentives, conferences and events management / Wallace Lindsay. - New York : Alexis Press, LLC, c2023. - viii, 315 pages : color illustrations ;
Includes bibliographical references and index.
Contents: Chapter 1 Introduction -- Chapter 2 MICE and major stakeholders -- Chapter 3 Meeting Process -- Chapter 4 Arrangement and facilitation of meetings -- Chapter 5 Incentive tours business and its management -- Chapter 6 Management of conferences -- Chapter 7 Major types of events.
"This book focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The book gives a theoretical and practical introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), one of the fastest growing segments of the global tourism industry."--Provided by the publisher
Adult
Text in English
9781645328315 [paperback]
Special events--Management.
Special events--Planning.