Compton, Marcus,
Hospitality strategic management / Marcus Compton. - New York : Alexis Press, LLC, c2023. - viii, 296 pages : color illustrations ;
Includes bibliographical references and index.
Contents: Chapter 1 Introduction to strategic hospitality management -- Chapter 2 Environmental scanning management in hospitality industry -- Chapter 3 Corporate strategic management -- Chapter 4 Business strategies in hospitality -- Chapter 5 Value-chain analysis and the value network in hospitality -- Chapter 6 Strategy formulation at the business-unit level.
"This book provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resource. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners." --Provided by the publisher
Adult
Text in English
9781645328421 [paperback]
Hospitality industry--Management.
Strategic planning.
Hospitality strategic management / Marcus Compton. - New York : Alexis Press, LLC, c2023. - viii, 296 pages : color illustrations ;
Includes bibliographical references and index.
Contents: Chapter 1 Introduction to strategic hospitality management -- Chapter 2 Environmental scanning management in hospitality industry -- Chapter 3 Corporate strategic management -- Chapter 4 Business strategies in hospitality -- Chapter 5 Value-chain analysis and the value network in hospitality -- Chapter 6 Strategy formulation at the business-unit level.
"This book provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resource. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners." --Provided by the publisher
Adult
Text in English
9781645328421 [paperback]
Hospitality industry--Management.
Strategic planning.