Core concepts in hospitality and tourism : hospitality services marketing /
authored and edited by 3G E-Learning LLC, USA.
- 2nd Edition.
- New York : 3G E-Learning LLC, c2024.
- 307 pages : color illustrations ;
Includes bibliographical references and index.
Contents: 1 Marketing for hospitality and tourism -- 2 The marketing environment -- 3 Consumer markets and consumer buying behavior -- 4 Market segmentation -- 5 Promote tourism products and services -- 6 Electronic marketing -- 7 Planning of hospitality management.
"The book Core Concepts in Hospitality Services Marketing 2nd edition presents readers with a comprehensive understanding of marketing principles tailored specifically to the hospitality industry. By examining topics such as branding, pricing, distribution channels, and digital marketing techniques through real-world examples and case studies." --Provided by the publisher
Adult
Text in English
9781984689153 [paperback]
Hotel management.
Restaurant management.
Marketing.
Includes bibliographical references and index.
Contents: 1 Marketing for hospitality and tourism -- 2 The marketing environment -- 3 Consumer markets and consumer buying behavior -- 4 Market segmentation -- 5 Promote tourism products and services -- 6 Electronic marketing -- 7 Planning of hospitality management.
"The book Core Concepts in Hospitality Services Marketing 2nd edition presents readers with a comprehensive understanding of marketing principles tailored specifically to the hospitality industry. By examining topics such as branding, pricing, distribution channels, and digital marketing techniques through real-world examples and case studies." --Provided by the publisher
Adult
Text in English
9781984689153 [paperback]
Hotel management.
Restaurant management.
Marketing.