Hudson, Simon,
Marketing for tourism, hospitality and events : a global digital approach / Simon Hudson and Louise Hudson. - 2nd Edition. - London : Sage, c2024. - xiv, 401 pages : color illustrations ;
Includes bibliographical references and index.
Content: 1 Today's marketing environment -- 2 Understanding today's consumer -- 3 Digital marketing -- 4 The marketing plan -- 5 The tourism and hospitality product -- 6 Pricing -- 7 Distribution -- 8 The role of advertising and sales promotion -- 9 Public relations and personal selling -- 10 Customer service -- 11 Marketing research -- 12 Tourism marketing ethics.
"This cutting-edge and engaging student textbook, now in second edition, provides essential knowledge of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries." --Provided by the publisher
Adult
Text in English
9781529628081 [paperback]
Target marketing.
Tourism--Marketing.
Marketing for tourism, hospitality and events : a global digital approach / Simon Hudson and Louise Hudson. - 2nd Edition. - London : Sage, c2024. - xiv, 401 pages : color illustrations ;
Includes bibliographical references and index.
Content: 1 Today's marketing environment -- 2 Understanding today's consumer -- 3 Digital marketing -- 4 The marketing plan -- 5 The tourism and hospitality product -- 6 Pricing -- 7 Distribution -- 8 The role of advertising and sales promotion -- 9 Public relations and personal selling -- 10 Customer service -- 11 Marketing research -- 12 Tourism marketing ethics.
"This cutting-edge and engaging student textbook, now in second edition, provides essential knowledge of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries." --Provided by the publisher
Adult
Text in English
9781529628081 [paperback]
Target marketing.
Tourism--Marketing.