Verma, Gopal,
Forecasting tourism demand / Gopal Verma. - New Delhi : Venus Books, c2023. - xi, 320 pages :
Includes bibliographical references and index.
Contents: 1. The demand for tourism -- 2. Empirical studies for tourism demand -- 3. Tourism as a development strategy -- 4. Priorities of tourism policies and plans -- 5. Tourism human resources -- 6. Tourism in an international context -- 7. The economic impact of tourism -- 8. The hospitality sector -- 9. Defining and analysing tourism and its impact.
"This book is ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists." --Provided by the publisher
Adult
Text in English
9789395431774 [hardbound]
Tourism --Forecasting.
Forecasting tourism demand / Gopal Verma. - New Delhi : Venus Books, c2023. - xi, 320 pages :
Includes bibliographical references and index.
Contents: 1. The demand for tourism -- 2. Empirical studies for tourism demand -- 3. Tourism as a development strategy -- 4. Priorities of tourism policies and plans -- 5. Tourism human resources -- 6. Tourism in an international context -- 7. The economic impact of tourism -- 8. The hospitality sector -- 9. Defining and analysing tourism and its impact.
"This book is ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists." --Provided by the publisher
Adult
Text in English
9789395431774 [hardbound]
Tourism --Forecasting.