Kumari, Purnima,

Tourism promotion / Purnima Kumari. - New Delhi : Random Publications LLP, c2023. - xi, 296 pages :

Includes bibliographical references and index.

Contents: 1. The organisation of tourism -- 2. Modern trends in tourism -- 3. Tourism on the prairies -- 4. Popularisation of sustainable tourism -- 5. Infrastructure and tourism development -- 6. Cooperatives and tourism: an Asian perspective -- 7. Sustainable development of tourism -WTO -- 8. The global importance of tourism -- 9. Food and beverage control in restaurant -- 10. Environmental impacts of tourism -- 11. Tourism research, education and training -- 12. Tourism and developing countries.

"This valuable book presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. Students and professionals involve in the field will find this book useful."--Provided by the publisher

Adult


Text in English

9789357510356 [hardbound]


Tourism--Marketing.

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