Tourism product development /
authored and edited by 3G E-Learning LLC, USA.
- Second edition.
- New York : 3G E-learning LLC, c2023.
- xiv, 352 pages : color illustrations ;
Includes bibliographical references and index.
Contents: Chapter 1 Introduction to tourism industry -- Chapter 2 Tourism products -- Chapter 3 Tourism destination product development -- Chapter 4 Cruises -- Chapter 5 Sustainable tourism development -- Chapter 6 Tourism marketing and advertising -- Chapter 7 Religious and cultural tourism product -- Chapter 8 Accessible tourism.
"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream of successful new products risk being overtaken by more marketing-oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature of the product itself affect how NPD in tourism has to take place. In this book, you will learn about product development and how it can support the growth of the tourism business. In this edition, all chapters are revised and new topics are also added." --Provided by the publisher
Adult
Text in English
Tourism--Marketing.
Includes bibliographical references and index.
Contents: Chapter 1 Introduction to tourism industry -- Chapter 2 Tourism products -- Chapter 3 Tourism destination product development -- Chapter 4 Cruises -- Chapter 5 Sustainable tourism development -- Chapter 6 Tourism marketing and advertising -- Chapter 7 Religious and cultural tourism product -- Chapter 8 Accessible tourism.
"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream of successful new products risk being overtaken by more marketing-oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature of the product itself affect how NPD in tourism has to take place. In this book, you will learn about product development and how it can support the growth of the tourism business. In this edition, all chapters are revised and new topics are also added." --Provided by the publisher
Adult
Text in English
Tourism--Marketing.