Gandhi, Gaurav
Medical tourism : global outlook / Gaurav Gandhi. - New Delhi : Venus Books, c2024. - xi, 276 pages ;
Includes bibliographical references and index.
Contents: 1. The medical tourism market -- 2. The medical tourism industry -- 3. Destinations and concepts -- 4. Leisure, lifestyle and society -- 5. Targeting and branding -- 6. Future trends and predictions
This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.
Adult
English
9788119920839 [hardbound]
Medical tourism.
Medical tourism : global outlook / Gaurav Gandhi. - New Delhi : Venus Books, c2024. - xi, 276 pages ;
Includes bibliographical references and index.
Contents: 1. The medical tourism market -- 2. The medical tourism industry -- 3. Destinations and concepts -- 4. Leisure, lifestyle and society -- 5. Targeting and branding -- 6. Future trends and predictions
This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.
Adult
English
9788119920839 [hardbound]
Medical tourism.