Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 pages. ; illustrations (black and white with some color) ; 26 cm.
Includes bibliographical references (p. 239-245) and index.
Text in English.
9780071116350 [paperback]
2004063160
Marketing--Management.
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 pages. ; illustrations (black and white with some color) ; 26 cm.
Includes bibliographical references (p. 239-245) and index.
Text in English.
9780071116350 [paperback]
2004063160
Marketing--Management.