Berger, Arthur Asa,
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Fourth edition. - Los Angeles : SAGE, c2016. - xvii, 417 pages : illustrations (black and white).
Includes bibliographical references and index.
Contents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods.
English
9781483377568 [paperback]
Mass media --Research-- Methodology
Communication--Research-- Methodology
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Fourth edition. - Los Angeles : SAGE, c2016. - xvii, 417 pages : illustrations (black and white).
Includes bibliographical references and index.
Contents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods.
English
9781483377568 [paperback]
Mass media --Research-- Methodology
Communication--Research-- Methodology