Bloom, Robert H.
The inside advantage : the strategy that unlocks the hidden growth in your business / Robert H. Bloom ; with Dave Conti. - New York : McGraw-Hill, c2008. - viii, 222 pages ; 24 cm.
Includes bibliographical references (p. 211-214) and index.
Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!
The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.
English
9780071495691 [hardbound]
Customer relations.
Corporations--Growth.
The inside advantage : the strategy that unlocks the hidden growth in your business / Robert H. Bloom ; with Dave Conti. - New York : McGraw-Hill, c2008. - viii, 222 pages ; 24 cm.
Includes bibliographical references (p. 211-214) and index.
Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!
The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.
English
9780071495691 [hardbound]
Customer relations.
Corporations--Growth.