Futrell, Charles.
Fundamentals of selling : customers for life through service / Charles M. Futrell. - 8th edition - Boston : McGraw-Hill/Irwin, c2004. - xxiii, 610 pages : illustrations ; 26 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 587-591) and index.
Contents: Part I Selling as a profession -- Part II Preparation for relationship selling -- Part III The relationship selling process -- Part IV Managing your self, your career, and others
English
0071239138 [newsprint]
2003046332
Selling.
Fundamentals of selling : customers for life through service / Charles M. Futrell. - 8th edition - Boston : McGraw-Hill/Irwin, c2004. - xxiii, 610 pages : illustrations ; 26 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 587-591) and index.
Contents: Part I Selling as a profession -- Part II Preparation for relationship selling -- Part III The relationship selling process -- Part IV Managing your self, your career, and others
English
0071239138 [newsprint]
2003046332
Selling.