Smith, Tim J.,
Pricing strategy : price levels, price discounts, and price structures / Tim J. Smith Wiglaf Pricing. - Philippine edition. - Singapore : Cengage Learning Asia Pte Ltd, c2012. - 364 pages : illustrations (black and white) ; 23 cm.
Includes bibliographical references and index.
Part 1 Setting the price -- Chapter 1 Boundaries of good price -- Chapter 2 Profit's sensitivity to price -- Chapter 3 Customer perception-driven pricing -- Chapter 4 Price to value -- Chapter 5 Psychological influences on price sensitivity -- Part 2 Managing price variances -- Chapter 6 Price segmentation -- Chapter 7 Price promotions -- Chapter 8 Discount management -- Part 3 Establishing price structures -- Chapter 9 Price structures and multipart pricing -- Chapter 10 Add-ons, accessories, and complementary products -- Chapter 11 Versioning -- Chapter 12 Bundling -- Chapter 13 Subscription and customer lifetime value -- Chapter 14 Yield management -- Part 4 Pricing strategy -- Chapter 15 Competition and pricing -- Chapter 16 Product life cycle pricing -- Chapter 17 Pricing decisions and the law by Dennis P. W. Johnson -- Index.
"Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: PRICE LEVELS, PRICE DISCOUNTS AND PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making." -- Provided by the pulisher
Adult
Text in English
9789814384865 [paperback]
Pricing.
Pricing strategy : price levels, price discounts, and price structures / Tim J. Smith Wiglaf Pricing. - Philippine edition. - Singapore : Cengage Learning Asia Pte Ltd, c2012. - 364 pages : illustrations (black and white) ; 23 cm.
Includes bibliographical references and index.
Part 1 Setting the price -- Chapter 1 Boundaries of good price -- Chapter 2 Profit's sensitivity to price -- Chapter 3 Customer perception-driven pricing -- Chapter 4 Price to value -- Chapter 5 Psychological influences on price sensitivity -- Part 2 Managing price variances -- Chapter 6 Price segmentation -- Chapter 7 Price promotions -- Chapter 8 Discount management -- Part 3 Establishing price structures -- Chapter 9 Price structures and multipart pricing -- Chapter 10 Add-ons, accessories, and complementary products -- Chapter 11 Versioning -- Chapter 12 Bundling -- Chapter 13 Subscription and customer lifetime value -- Chapter 14 Yield management -- Part 4 Pricing strategy -- Chapter 15 Competition and pricing -- Chapter 16 Product life cycle pricing -- Chapter 17 Pricing decisions and the law by Dennis P. W. Johnson -- Index.
"Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: PRICE LEVELS, PRICE DISCOUNTS AND PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making." -- Provided by the pulisher
Adult
Text in English
9789814384865 [paperback]
Pricing.