Ingram, Thomas N.,

Professional salesmanship / Thomas N. Ingram, Raymond W. (Buddy) LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams. - Philippine edition. - Quezon City : C&E Publishing Inc, c2017. - v, 160 pages : illustrations (black and white) ; 25 cm.

1 Building trust and sales ethics -- 2 Understanding buyers -- 3 Strategic prospecting and preparing for sales dialogue -- 4 Planning sales dialogues and presentations -- 5 Sales dialogue: creating and communicating value -- 6 Addressing concerns and earning commitment -- 7 Adding value: self-leadership and teamwork.

Adult


Text in English

9789719807179


Selling.

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