Boone, Louis E.,
Contemporary marketing / Louis E. Boone and David L. Kurtz. - 18th edition. - Boston, USA : Cengage Learning, Inc., c2019. - xix, 399 pages : colored illustrations ; 27 cm.
Includes glossary and index.
Contents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions.
"Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface
Adult
Text in English
9780357033777 [paperback]
Marketing.
Contemporary marketing / Louis E. Boone and David L. Kurtz. - 18th edition. - Boston, USA : Cengage Learning, Inc., c2019. - xix, 399 pages : colored illustrations ; 27 cm.
Includes glossary and index.
Contents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions.
"Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface
Adult
Text in English
9780357033777 [paperback]
Marketing.