Czinkota, Michael R.,
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Ninth edition ; International edition. - Australia : South-Western Cengage Learning, c2010. - xxviii, 693 pages : colored illustrations ; 27 cm.
Includes glossary and index.
Contents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix.
"Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface
Adult
Text in English
9781439041376 [paperback]
International--marketing.
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Ninth edition ; International edition. - Australia : South-Western Cengage Learning, c2010. - xxviii, 693 pages : colored illustrations ; 27 cm.
Includes glossary and index.
Contents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix.
"Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface
Adult
Text in English
9781439041376 [paperback]
International--marketing.