Pasahol, Jhon Ven Saint Laqui,
Mastering advertising : foundations and techniques for the modern age / Dr. Jhon Ven Saint Laqui Pasahol. - Intramuros, Manila, Philippines : Mindshapers Co., Inc., c2025. - x, 348 pages ; 25.6 cm.
Includes bibliographical references.
Contents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References.
"Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface
Adult
Text in English
9786214064007 [newsprint]
Advertising.
Marketing.
Internet advertising.
Mastering advertising : foundations and techniques for the modern age / Dr. Jhon Ven Saint Laqui Pasahol. - Intramuros, Manila, Philippines : Mindshapers Co., Inc., c2025. - x, 348 pages ; 25.6 cm.
Includes bibliographical references.
Contents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References.
"Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface
Adult
Text in English
9786214064007 [newsprint]
Advertising.
Marketing.
Internet advertising.