Marcelo, Jefferson S.,
Destination management and marketing / Jefferson S. Marcelo, Rachelyn Ruth L. Santiago. - Intramuros, Manila : Mindshapers Co., Inc., c2024. - x, 278 pages ; 25.3 cm.
Includes bibliographical references.
Contents: Preface — Acknowledgement — Lesson 1 Introduction to destination management — Lesson 2 Understanding the Philippine tourism landscape — Lesson 3 Strategic planning for destination development — Lesson 4 Destination marketing fundamentals — Lesson 5 Role of digital marketing in destination promotion — Lesson 6 Developing a destination marketing plan — Lesson 7 Sustainable tourism practices in destination management — Lesson 8 Managing tourist experiences and satisfaction — Lesson 9 Crisis management and resilience in destination management — Lesson 10 Destination management and marketing challenges and opportunities.
"Welcome to "Destination Management and Marketing", a comprehensive exploration of one of the most vibrant and dynamic tourism landscapes in Southeast Asia. As the Philippines continues to emerge as a premier global destination, the need for effective destination management and innovative marketing strategies becomes ever more critical. This book aims to provide a thorough analysis of these essential components, offering insights and practical guidance for industry professionals, scholars, and students alike. The Philippine archipelago, with its more than 7,000 islands, presents an extraordinary array of attractions, from pristine beaches and lush mountains to bustling cities and rich cultural heritage. However, the complexity of managing such a diverse array of destinations poses unique challenges and opportunities. This book delves into the strategies and practices that have shaped the Philippines tourism industry, examined successful case studies and identified key trends that are driving its growth. Drawing from extensive research and firsthand experience, this book offers a detailed examination of destination management practices and marketing techniques tailored to the Philippine context. We exploire the intricate interplay between local communities, government agencies, and private enterprises in shaping and promoting tourism experiences. The discussions within these pages reflect the latest developments and innovations in the filed, highlighting both traditional approaches and emerging trends. The mission is to inspire and provide readers with the information and skills they need to manage the intricacies of the tourist industry. Whether you are a tourism practitioner looking top improve your methods, a researcher looking for new ideas, or a student hoping to break into this exciting industry, this book provides useful insights and practical suggestions. As we continue our journey through destination management and marketing, I hope you find the thoughts and examples offered both thought-provoking and instructive. The Philippines' tourism business exemplifies the potential of effective management and creative marketing in delivering unique and impacting travel experiences. May this book be a guidance and inspiration as we continue to influence the future of tourism in our beutiful and diverse." —Preface
Adult
Text in English
9786214063857 [paperback]
Tourism--Management.
Tourism--Marketing
Place marketing.
Destination management and marketing / Jefferson S. Marcelo, Rachelyn Ruth L. Santiago. - Intramuros, Manila : Mindshapers Co., Inc., c2024. - x, 278 pages ; 25.3 cm.
Includes bibliographical references.
Contents: Preface — Acknowledgement — Lesson 1 Introduction to destination management — Lesson 2 Understanding the Philippine tourism landscape — Lesson 3 Strategic planning for destination development — Lesson 4 Destination marketing fundamentals — Lesson 5 Role of digital marketing in destination promotion — Lesson 6 Developing a destination marketing plan — Lesson 7 Sustainable tourism practices in destination management — Lesson 8 Managing tourist experiences and satisfaction — Lesson 9 Crisis management and resilience in destination management — Lesson 10 Destination management and marketing challenges and opportunities.
"Welcome to "Destination Management and Marketing", a comprehensive exploration of one of the most vibrant and dynamic tourism landscapes in Southeast Asia. As the Philippines continues to emerge as a premier global destination, the need for effective destination management and innovative marketing strategies becomes ever more critical. This book aims to provide a thorough analysis of these essential components, offering insights and practical guidance for industry professionals, scholars, and students alike. The Philippine archipelago, with its more than 7,000 islands, presents an extraordinary array of attractions, from pristine beaches and lush mountains to bustling cities and rich cultural heritage. However, the complexity of managing such a diverse array of destinations poses unique challenges and opportunities. This book delves into the strategies and practices that have shaped the Philippines tourism industry, examined successful case studies and identified key trends that are driving its growth. Drawing from extensive research and firsthand experience, this book offers a detailed examination of destination management practices and marketing techniques tailored to the Philippine context. We exploire the intricate interplay between local communities, government agencies, and private enterprises in shaping and promoting tourism experiences. The discussions within these pages reflect the latest developments and innovations in the filed, highlighting both traditional approaches and emerging trends. The mission is to inspire and provide readers with the information and skills they need to manage the intricacies of the tourist industry. Whether you are a tourism practitioner looking top improve your methods, a researcher looking for new ideas, or a student hoping to break into this exciting industry, this book provides useful insights and practical suggestions. As we continue our journey through destination management and marketing, I hope you find the thoughts and examples offered both thought-provoking and instructive. The Philippines' tourism business exemplifies the potential of effective management and creative marketing in delivering unique and impacting travel experiences. May this book be a guidance and inspiration as we continue to influence the future of tourism in our beutiful and diverse." —Preface
Adult
Text in English
9786214063857 [paperback]
Tourism--Management.
Tourism--Marketing
Place marketing.