Kerpen, Dave
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen - New York : McGraw-Hill, c2011 - x, 260 pages : illustrations ; 23 cm.
Contents: Chapter 1 Listen first, and never stop listening -- Chapter 2 Way beyond "women 25-54": define your target audience better than evil -- Chapter 3 Think-and act-like your consumer -- Chapter 4 Invite your costumers to be your first fans -- Chapter 5 Engage: create true dialogue with, and between, your costumers -- Chapter 6 Response quickly to all bad comments -- Chapter 7 Respond to the good comments, too -- Chapter 8 Be authentic -- Chapter 9 Be honest and transparent -- Chapter 10 Should you ask a lot of questions? -- Chapter 11 Provide value (yes, for free!) -- Chapter 12 Share stories (they're = your social currency!) -- Chapter Inspire your consumers to share stories -- Chapter 14 Integrate social media into the entire costumers experience -- Chapter 15 Use social network ads for greater impact -- Chapter 16 Admit when you screw up, then leverage your mistakes -- Chapter 17 Consistently deliver excitement, surprise, and delight -- Chapter 18 Don't sell! Just make it easy and compelling for costumers to buy
English
9780071289672 [newsprint]
2011008764
Internet marketing
Online social networks
Social media--Economic aspects
Customer relations
Branding (Marketing)
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen - New York : McGraw-Hill, c2011 - x, 260 pages : illustrations ; 23 cm.
Contents: Chapter 1 Listen first, and never stop listening -- Chapter 2 Way beyond "women 25-54": define your target audience better than evil -- Chapter 3 Think-and act-like your consumer -- Chapter 4 Invite your costumers to be your first fans -- Chapter 5 Engage: create true dialogue with, and between, your costumers -- Chapter 6 Response quickly to all bad comments -- Chapter 7 Respond to the good comments, too -- Chapter 8 Be authentic -- Chapter 9 Be honest and transparent -- Chapter 10 Should you ask a lot of questions? -- Chapter 11 Provide value (yes, for free!) -- Chapter 12 Share stories (they're = your social currency!) -- Chapter Inspire your consumers to share stories -- Chapter 14 Integrate social media into the entire costumers experience -- Chapter 15 Use social network ads for greater impact -- Chapter 16 Admit when you screw up, then leverage your mistakes -- Chapter 17 Consistently deliver excitement, surprise, and delight -- Chapter 18 Don't sell! Just make it easy and compelling for costumers to buy
English
9780071289672 [newsprint]
2011008764
Internet marketing
Online social networks
Social media--Economic aspects
Customer relations
Branding (Marketing)