Czinkota, Michael R.
International marketing principles / Michael R. Czinkota and Ilkka A. Ronkainen - Ninth edition - Andover : Cengage Learning, c2012. - 796 pages : illustrations ; 23 cm. - Principles of export guidebooks .
Includes index.
Contents: Part one The international marketing environment -- Part two International market entry and development -- Part three Export marketing mix -- Part four The global marketing mix
English
9789814416382 [newsprint]
94015840
Export marketing.
Marketing research.
International marketing principles / Michael R. Czinkota and Ilkka A. Ronkainen - Ninth edition - Andover : Cengage Learning, c2012. - 796 pages : illustrations ; 23 cm. - Principles of export guidebooks .
Includes index.
Contents: Part one The international marketing environment -- Part two International market entry and development -- Part three Export marketing mix -- Part four The global marketing mix
English
9789814416382 [newsprint]
94015840
Export marketing.
Marketing research.