Gallo, Carmine.
The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo. - New York : McGraw-Hill, c2011. - xiii, 241 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 233-234) and index.
Contents: Chapter 1 What would Steve do? -- Principles 1 Do what you love; Chapter 2 Follow your heart -- Chapter 3 Think differently about your vision -- Principle 2 Put a dent in the universe; Chapter 4 Inspire evangelists -- Chapter 5 Think differently about your vision -- Principle 3 Kick-start your brain; Chapter 6 Seek out new experiences -- Chapter 7 Think differently about how you think -- Principle 4 Sell dreams, not products; Chapter 8 See genius in their craziness -- Chapter 9 Think differently about your customers -- Principle 5 Say no to 1000 things; Chapter 10 Simplicity is the ultimate sophistication -- Chapter 11 Think differently about design -- Principle 6 Create insanely great experiences; Chapter 12 We're hereto help you grow -- Chapter 13 Think differently about your brand experience -- Principle 7 Master the message; Chapter 14 The world's greatest corporate storyteller -- Chapter 15 Think differently about your story
English
9781259071317 [newsprint]
2010029784
New products.
Creative thinking.
Technological innovations.
Success in business.
The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo. - New York : McGraw-Hill, c2011. - xiii, 241 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 233-234) and index.
Contents: Chapter 1 What would Steve do? -- Principles 1 Do what you love; Chapter 2 Follow your heart -- Chapter 3 Think differently about your vision -- Principle 2 Put a dent in the universe; Chapter 4 Inspire evangelists -- Chapter 5 Think differently about your vision -- Principle 3 Kick-start your brain; Chapter 6 Seek out new experiences -- Chapter 7 Think differently about how you think -- Principle 4 Sell dreams, not products; Chapter 8 See genius in their craziness -- Chapter 9 Think differently about your customers -- Principle 5 Say no to 1000 things; Chapter 10 Simplicity is the ultimate sophistication -- Chapter 11 Think differently about design -- Principle 6 Create insanely great experiences; Chapter 12 We're hereto help you grow -- Chapter 13 Think differently about your brand experience -- Principle 7 Master the message; Chapter 14 The world's greatest corporate storyteller -- Chapter 15 Think differently about your story
English
9781259071317 [newsprint]
2010029784
New products.
Creative thinking.
Technological innovations.
Success in business.