The Oxford handbook of strategic sales and sales management /
Strategic sales and sales management
edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy
- Oxford : Oxford University Press, c2011
- xxi, 637 pages : illustrations ; 26 cm.
- Oxford handbooks in business and management .
Includes bibliographical references and index
Contents: Part I Sales strategy and environment -- Part II Sales management -- Part III The sales force and the customer -- Part IV The organization and sales relationships
English
9780199569458 [paperback]
2010933155
Marketing--Management
Sales management.
Includes bibliographical references and index
Contents: Part I Sales strategy and environment -- Part II Sales management -- Part III The sales force and the customer -- Part IV The organization and sales relationships
English
9780199569458 [paperback]
2010933155
Marketing--Management
Sales management.