Baines, Paul, 1973-
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page - Oxford : Oxford University Press, c2013 - xxiii, 413 pages : illustrations (chiefly color) ; 25 cm.
Includes bibliographical references (pages 385-386), glossary and index
Contents: Part 1: Marketing fundamentals -- Part 2: Principles of marketing management -- Part 3: The marketing mix principles -- Part 4: Principles of relational marketing
English
9780199646500 [paperback]
2012277363
Marketing
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page - Oxford : Oxford University Press, c2013 - xxiii, 413 pages : illustrations (chiefly color) ; 25 cm.
Includes bibliographical references (pages 385-386), glossary and index
Contents: Part 1: Marketing fundamentals -- Part 2: Principles of marketing management -- Part 3: The marketing mix principles -- Part 4: Principles of relational marketing
English
9780199646500 [paperback]
2012277363
Marketing