Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - Seventh edition - Boston : Prentice Hall, c2011. - 648 pages : illustrations ; 29 cm.
Includes bibliographical references and indexes.
Contents: Part I Understanding service products, consumers, and markets -- Part II Applying the 4 Ps of marketing to services -- Part III Managing the customer interface
English
9789810696610 [newsprint]
2009039795
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - Seventh edition - Boston : Prentice Hall, c2011. - 648 pages : illustrations ; 29 cm.
Includes bibliographical references and indexes.
Contents: Part I Understanding service products, consumers, and markets -- Part II Applying the 4 Ps of marketing to services -- Part III Managing the customer interface
English
9789810696610 [newsprint]
2009039795
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.