Medina, Roberto G.
Entrepreneurship and small business management / Roberto G. Medina. - Second edition - Manila, Philippines : Published and distributed by Rex Book Store, c2010. - viii, 233 pages : illustrations ;
Includes bibliographical references and index
Contents: Chapter 1 A perspective on entrepreneurship -- Chapter 2 The nature of small business -- Chapter 3 The ethical and social responsibilities of the entrepreneur -- Chapter 4 Entrepreneurial personality -- Chapter 5 The search for a sound business idea -- Chapter 6 Strategic planning for small business -- Chapter 7 The business plan -- Chapter 8 Forms of small business ownership -- Chapter 9 Organizing, directing, and controlling the small business -- Chapter 10 Marketing the small business -- Chapter 11 Determining the right location -- Chapter 12 Promoting the small business -- Chapter 13 Managing small business finance -- Chapter 14 Managing small business risk
English
9789712356384 [newsprint]
Entrepreneurship
Small business--Management
Entrepreneurship and small business management / Roberto G. Medina. - Second edition - Manila, Philippines : Published and distributed by Rex Book Store, c2010. - viii, 233 pages : illustrations ;
Includes bibliographical references and index
Contents: Chapter 1 A perspective on entrepreneurship -- Chapter 2 The nature of small business -- Chapter 3 The ethical and social responsibilities of the entrepreneur -- Chapter 4 Entrepreneurial personality -- Chapter 5 The search for a sound business idea -- Chapter 6 Strategic planning for small business -- Chapter 7 The business plan -- Chapter 8 Forms of small business ownership -- Chapter 9 Organizing, directing, and controlling the small business -- Chapter 10 Marketing the small business -- Chapter 11 Determining the right location -- Chapter 12 Promoting the small business -- Chapter 13 Managing small business finance -- Chapter 14 Managing small business risk
English
9789712356384 [newsprint]
Entrepreneurship
Small business--Management