Newsom, Doug.
Public relations writing : form and style / Doug Newsom, Jim Haynes - 9th edition - Australia : Wadsworth Cengage Learning, c2011 - xxii, 425 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 405-413) and index
Contents: Part 1 PR writing: role and responsibility -- Part 2 Preparing to write -- Part 3 Writing principles -- Part 4 Writing for traditional media and social media -- Part 5 Writing for select publics -- Part 6 Writing in turbulent times
English
13: 9781439085462 [paperback]
2009938508
Public relations
Public relations--Authorship
Business writing
Public relations writing : form and style / Doug Newsom, Jim Haynes - 9th edition - Australia : Wadsworth Cengage Learning, c2011 - xxii, 425 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 405-413) and index
Contents: Part 1 PR writing: role and responsibility -- Part 2 Preparing to write -- Part 3 Writing principles -- Part 4 Writing for traditional media and social media -- Part 5 Writing for select publics -- Part 6 Writing in turbulent times
English
13: 9781439085462 [paperback]
2009938508
Public relations
Public relations--Authorship
Business writing