Hood, David J.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. - London ; Philadelphia : Kogan Page, c2013. - xvii, 214 pages : illustrations ; 24 cm.
Includes index.
Contents: 01 Introduction -- 02 The reality: Addressing stress for the sme owner, Manager or executive -- 03 Competitiveness and the sme: We want it; but how do we get it? -- 04 Increasing your confidence: Leveraging what you have -- 05 Maximizing sme management: Making better decisions: investments and predictions -- 06 Your unique selling proposition: Agility, the adaptive organization, profit and revenue improvement -- 07 Real market presence: Marketing on a budget; branding, positioning and the sme -- 08 What do we really need to do? Planning to win -- 09 Grasping the opportunity 1 (marketing): 'Changing the currency' -- 10 Grasping the opportunity 2 (sales): 'Changing to managing the income (revenue) pipeline' -- 11 Quick wins (rather than quick fixes) -- 12 Optimizing your proposition and making more money: Bringing it all together!
English
9780749468507 [paperback]
2012032991
Small business marketing.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. - London ; Philadelphia : Kogan Page, c2013. - xvii, 214 pages : illustrations ; 24 cm.
Includes index.
Contents: 01 Introduction -- 02 The reality: Addressing stress for the sme owner, Manager or executive -- 03 Competitiveness and the sme: We want it; but how do we get it? -- 04 Increasing your confidence: Leveraging what you have -- 05 Maximizing sme management: Making better decisions: investments and predictions -- 06 Your unique selling proposition: Agility, the adaptive organization, profit and revenue improvement -- 07 Real market presence: Marketing on a budget; branding, positioning and the sme -- 08 What do we really need to do? Planning to win -- 09 Grasping the opportunity 1 (marketing): 'Changing the currency' -- 10 Grasping the opportunity 2 (sales): 'Changing to managing the income (revenue) pipeline' -- 11 Quick wins (rather than quick fixes) -- 12 Optimizing your proposition and making more money: Bringing it all together!
English
9780749468507 [paperback]
2012032991
Small business marketing.