Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - Ninth edition - Australia : South-Western/Cengage Learning, c2013. - xxii, 729 pages : illustrations ; 29 cm.
Bibliography
Contents: Part 1 The practice and environment of integrated marketing communications (IMC) -- Part 2 Fundamental IMC planning background and decisions -- Part 3 Advertising management and new media choices -- Part 4 Sales promotion management -- Part 5 Other IMC tools
English
9781133191421 [paperback]
2012945620
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - Ninth edition - Australia : South-Western/Cengage Learning, c2013. - xxii, 729 pages : illustrations ; 29 cm.
Bibliography
Contents: Part 1 The practice and environment of integrated marketing communications (IMC) -- Part 2 Fundamental IMC planning background and decisions -- Part 3 Advertising management and new media choices -- Part 4 Sales promotion management -- Part 5 Other IMC tools
English
9781133191421 [paperback]
2012945620