Clarke, Geri
International marketing / Geri Clarke, Ian Wilson - First edition - London : McGraw-Hill/Higher Education, c2009. - xxii, 418 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Contents: 1 International marketing orientations and perspectives -- 2 International marketing and digital technology -- 3 International marketing research and insights -- 4 International marketing planning -- 5 International marketing environmental audit -- 6 Core strategy dimensions in international marketing -- 7 International marketing entry mode strategy -- 8 Marketing channels in foreign countries -- 9 International and global brands and products -- 10 International pricing and payments -- 11 International marketing communications -- 12 Relationships and management of international marketing
English
9780077115852 [paperback]
2001089512
Export marketing.
International marketing / Geri Clarke, Ian Wilson - First edition - London : McGraw-Hill/Higher Education, c2009. - xxii, 418 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Contents: 1 International marketing orientations and perspectives -- 2 International marketing and digital technology -- 3 International marketing research and insights -- 4 International marketing planning -- 5 International marketing environmental audit -- 6 Core strategy dimensions in international marketing -- 7 International marketing entry mode strategy -- 8 Marketing channels in foreign countries -- 9 International and global brands and products -- 10 International pricing and payments -- 11 International marketing communications -- 12 Relationships and management of international marketing
English
9780077115852 [paperback]
2001089512
Export marketing.